The entire UI and all the workflows are built around having to manage thousands of pages at once. You’ll instantly find all the broken links, missing meta descriptions, bad redirects, and duplicate content on your site. SEMrush’s rank tracking reports are also the best in the industry. Within a few minutes, I feel like I’m in complete control of what’s going on. Or the reports coddle me too much and don’t have enough density.

SEO Analysis & Website Review Chrome Extension by WooRank

The Basic plan costs $29.90 per month, the Premium plan is $39.90, and the Agency plan is $79.90. Sitechecker.pro is a great website checker that provides a deep SEO analysis so that you can make SEO improvements. Once Sitechecker scans your website, you get insights into traffic, backlinks, rankings, and more. They give you insights that would otherwise take ages to generate.

Keys4Up

SE Ranking is particularly valuable for agencies with multiple clients or businesses managing several websites. The white-label reporting and client access features make it professional enough for client work, while the pricing remains more accessible than enterprise agency platforms. KeySearch hits the middle ground between basic tools and expensive platforms.

Ecommerce tools also allow you to monitor progress and make any necessary changes. AdRoll tops our list of e-commerce SEO tools for advertising, aiding brands in revenue growth and time-saving efficiency. Seamlessly integrating web ads, social ads, and email SEO Anomaly campaigns, this tool maximizes marketing impact, powered by its advanced machine learning for real-time data analysis. Similarweb is another go-to platform for ecommerce competitor analysis, providing 360-degree insights into market trends and consumer behavior.

Best Free Backlink Tools to Monitor and Grow Your Link Profile

Try Shopify for free, and explore all the tools you need to start, run, and grow your business. There are a lot of tools to trawl through here, but it’s handy if you want to build your own free tech stack for your SEO needs. Start your free trial with Shopify today—then use these resources to guide you through every step of the process.

She is the founder of Orainti, an international SEO consultancy Agency, that helps international clients scale their organic search growth. She has won the European Search Personality of the Year in 2018 Award and was mentioned in the 50 online marketing influencers to follow in 2016. SEO has become a huge discipline in the past 10 years and all the above SEO tools wouldn’t have existed without the SEO experts behind them. We wanted to give a quick shout out to these people for their hard work to help websites rank better and convert more. If budget and simplicity are priorities, Moz Pro and SE Ranking are great options for small or growing agencies—they won’t overwhelm your team or your finances. Agencies handling enterprise clients and complex SEO challenges should consider platforms designed for high-performance needs.

Its dedicated focus on local search delivers insights that general SEO platforms simply can’t match. This tool for agencies particularly excels for companies juggling multiple local clients across different industries. Be aware, though—costs can climb quickly when managing numerous locations, and you’ll still need additional tools for comprehensive SEO coverage beyond local search. Among other best SEO tools for agency, BrightLocal stands out as the specialist focused exclusively on local search. While general SEO platforms might offer some local features as an afterthought, BrightLocal has built its entire ecosystem around helping businesses appear in local search results. Additional costs apply for white-label tools ($40/month), extra rank queries, and additional scans.

It’s perfect for tailoring your content or ads to your audience. Another key feature is the ability to submit and test sitemaps. RankIQ is also user-friendly and affordable, making it accessible to bloggers, freelancers, and small businesses.

• Google Analytics (GA) stands as a critical tool for digital analytics, distinct yet complementary to Google Search Console (GSC).
• With one-on-one help, we guide you to your top software options.
• It supports keyword research, tag optimization, A/B testing of thumbnails and titles, and bulk processing of metadata – all within a browser extension.

In particular, if there are any new backlinks or the webmaster has updated the page in the XML sitemap, Googlebots will add it to their list of URLs to be crawled. Overall, GSC is an invaluable tool for SEO, offering extensive data and insights across various aspects of website performance and health in Google Search. Using GSC, you can analyze clicks, impressions, click-through rates (CTR), and the average position of your site’s URLs for specific queries and how it performs in Google Search. This data is pivotal for understanding what’s working in your SEO strategy and what needs improvement.