How to perform an SEO audit with checklist

Watch out for any sudden spikes in new, low-quality backlinks. This could signal that you’ve been attacked by spam, which could harm your SEO. If you’re not sure where to start, follow the list of issues and fixes PageSpeed Insights suggests.

seo audit

Search the raw HTML, rendered HTML, and text of a crawled page

seo audit

In other words, it’s the analysis by the tool that’s important, not necessarily the “score”. But with that being said, try and keep duplicate content to a minimum. However, the content section in the Seobility audit offers a great starting point. As an illustration, let’s say you have a solid link asset on your site that’s attracted a ton of backlinks. But if there are lots of redirected links for specific URLs, you could use a plugin like “Better Search Replace” to find and replace them all at once.

seo audit

Responsive design, touch-friendly buttons, and properly scaled images all contribute to a better mobile experience, improving your rankings and user satisfaction. Page speed is a crucial ranking factor that directly affects user experience. Test your website’s loading speed by using Google PageSpeed Insights or with Morningscore’s website speed test. If your site is slow, consider optimizing images SEO Anomaly by compressing file sizes and using formats like TinyPNG. Minimize HTTP requests, leverage browser caching, and use a Content Delivery Network (CDN) to improve load times.

seo audit

Mobile

  • There are advantages and disadvantages to handling image and content delivery regardless of which methods you choose.
  • An audit will check if a site is optimized properly for the various search engines, including Google, Bing, Yahoo, etc.
  • You could also hire an outside agency — just be sure to do your homework first.
  • As you know, Google regularly introduces core updates that can impact your rankings.

You can find the number of indexed pages for your site in Google Search Console’s “Coverage” report. Or if you’re running WordPress, there are some useful plugin recommendations in this guide from WP Engine. Don’t worry, when you run an SEO audit with Seobility we’ll check this for you.

SEO Analyzer

seo audit

The SEO plugin outputs JSON-LD (the format preferred by Google) to add schema markup directly to your page’s HTML — no coding required. Where necessary, merge similar pages into one in-depth article. Give special attention to your menus, test drop-downs, and search functions.